Wise Words of Women Who Thrive in Digital Marketing
Digital marketing is evolving at a rapid pace. Today, it is essential to implement digital marketing strategies in all businesses. It reinforces brand awareness and customer support and has the potential to earn higher revenues.
However, there is an important issue to consider. A Digital Skills Gap Report made by the Digital Marketing Institute affirms that women were 11% more proficient than men, but they only represent 30% of the entire digital marketing workforce.
Certainly, digital marketing awaits a bright future – but only if these will change. Here are insights and essential things to take note of in Digital Marketing from the most influential women in the field.
1. Arianna Huffington
Co-founder and Editor in Chief of The Huffington Post, Founder and CEO of Thrive Global, and the author of 15 books, including Thrive and The Sleep Revolution.
Arianna Huffington launched The Huffington Post in 2005. At first, it was only meant to be an online political journal. The site was later bought by AOL in 2011. Now the 154th most popular web in the world, Arianna left The Huffington Post in 2016. Afterward, she decided to concentrate on health matters. She wrote The Sleep Revolution: Transforming Your Life One Night at a Time and created Thrive Global.
“People think in stories, not statistics, and marketers need to be master storytellers.”
2. Susan Wojcicki
Susan Wojcicki was CEO of YouTube when the article was written in mid-2022, and it has an enormous effect on female digital marketers.
She was one of Google’s first employees and later became its first Marketing Manager. She led the advertising for AdWords, Google Analytics, and other tools, which are now essential for any digital marketer.
“Though we do need more women to graduate with technical degrees, I always like to remind women that you don’t need to have science or technology degrees to build a tech career.”
3. Ann Handley
Author, Wall Street Journal Bestseller, ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’
Ann Handley is a pioneer in Digital Marketing. Forbes has cited her as the most influential woman in Social Media, and she is recognized as one of the top 20 women bloggers. She is also a former columnist for Entrepreneur magazine. Today, she is head of content at MarketingProfs.
“If you aren’t having fun creating content, you’re doing it wrong.”
4. Mari Smith
The Queen of Facebook was also recognized as Forbes’ Top Social Media Power Influencer in 2013.
Mari Smith is Facebook’s marketing expert and author of The New Relationship Marketing. She travels the world to deliver insightful social media keynotes and to provide training to entrepreneurs and businesspeople.
“A large part of this relationship marketing concept is allowing yourself to be a little bit vulnerable and let people in.”
5. Leslie Berland
Remember when Twitter faced a complete rebrand last year? Leslie Berland is the woman who made it happen. As the first CMO of Twitter, she transformed Twitter into a news engine. In other words, she had the ability to bring a whole new face to the world’s leading social platform, and she took the risk of differentiating her strategies from normal social approaches.
“If you can’t communicate your message in a tweet, it’s already too complicated.”
6. Amy Schmittauer
Author of #VlogLikeaBoss, video marketing consultant, YouTube video creator, and international keynote speaker
Amy Schmittauer has a passion for video creation. She hosts a YouTube series called Savvy Sexy Social where she helps her viewers get the life that they want. She even attracted publications such as Mashable, Inc., and more.
“Surrounding yourself with people who want to help because you can help them, too, is an incredible way to set yourself up for success.”
As you’ve just read, these 6 digital marketing queens have very different backgrounds and focus. However, whether it’s video marketing, social media strategies, journalism, or entrepreneurship, we can deduce that they all share the same vision: never letting go of what you want, no matter the circumstances.
Essentially, we can deduce that Digital Marketing should be storytelling, that more women should get jobs in the field, that writing digital content should be fun, that you should be a little vulnerable and open-minded, and that you should be straightforward.
Moreover last but not least, you should surround yourself with people who shape a “give-and-take” relationship with you to guarantee success.
Considering the skills gap that exists today, it’s important to shed light on these women’s perspectives and how they shouldn’t be underestimated. If you’re looking into a Digital marketing career yourself, search no more!
Olivia is a Digital Marketer and writes content on HR and career-related topics. She was born in France and grew up in the US, UK, and Hong Kong. A Millennial who sees the world through a multi-cultural prism.